| By Niby Ann Mohan KBC Take Away is a new revelation to the food lovers of Thrissur district. What we mean by Take away? Take aways are different from restaurants where we can order and take away the food to home or somewhere else. It is like a parcel food service which is not so familiar to Thrissur. Here, three foodie friends joined together to establish a food-based business with a difference and it became a history. Their aim was not just supplying food but providing the healthiest food. After several studies and surveys, KBC Take away near East Fort was founded. What is the catch on KBC? This is an era where people are more concerned about their health. They are more discreet nowadays about which kind of food is healthy and which one is not. In this situation, providing the healthiest food is not an easy task. That itself make KBC different. KBC offers the healthiest food to the people without using ajinomoto, artificial food colours and baking soda. It is a known fact that chefs around the globe utilise ajinomoto to enhance the flavour of their cuisine at a time when there are reports that it causes severe health problems such as brain lesions, headaches, vomiting, nausea, damage to nerve cells, so on and so forth. For most of the dishes ajinomoto is a necessary ingredient in every hotel. But KBC is not using it even for preparing Chinese food, still the taste is even delicious as a homemade item. KBC also uses only purified water treated according to WHO standards as in five-star hotels for cooking purpose. KBC has a plant for purifying water systematically. And they indicate that they are using separate utensils and oils for preparing vegetarian dishes and using fresh branded chicken and meat for cooking. KBC targets families who want a change from day-to-day life. Families which have most of its members employed are the usual customers of KBC. Fresh, hot and healthy food within minutes attracts most of the customers. Families who were not comfortable in being in a restaurant also approach KBC. Huge rush will be seen in afternoon at KBC. Within the one year, KBC started four counters at different parts of the city. Many persons came forward to launch restaurants emulating the KBC Take-away model. KBC invites them and they think that competition will make a difference. KBC has a home delivering service also. It will cover about 5km of the city. They are serving about 37 dishes like prawns fry, koonthal fry, fish peera, fried rice, ghee rice, different types of biriyanies, kallumakaya fry, mushroom masala, chana masala, crab roast, chilly gopi, gopimanjurrian, kada fry etc. KBC also give free offers for purchases. KBC also plans to buy vegetables from organic gardens as a part of providing healthy food and also has a plan for delivering breakfast. If it works, it will be another milestone to the KBC Take away. |
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